Fundamentals of Practical Advertising

Author: Qiu Peihong
Publisher:
Publish Date: 1998-01-01
Features: Advertising is both a science and an art. With the deepening of China's reform and opening-up and the establishment of the socialist market economy system, advertising has played an increasingly important role. It not only greatly promotes the prosperity of the market economy and the development of economic construction but also has a profound impact on social, political, and cultural life, as well as people's spiritual outlook. Advertising has become an indispensable and important part of social life and has become a crucial component of daily life. However, from the current situation, the research work in advertising has far failed to meet the development of the advertising industry and the urgent needs of society. A large number of "advertising professionals" engaged in the advertising industry need advertising studies; and a broader group of the general public who come into contact with advertising every day, as well as advertisers who need to use advertising to promote themselves and their products, also call for advertising studies. This book was born in this context, meeting the societal demand for research in advertising.