Decode the success code of the brand

Author: Jian She Publishing House
Publisher:
Publish Date: 2003-04-01
Features: [Editor's Recommendation] What did these successful brands create? What was the difference between them and brands with very little or no growth? The two renowned marketing experts, Andreas Buchholz and Wolfram Weidleman, distill the conclusions from their research into a widely applicable method based on the highly effective activities of some brands. They point out that every brand can grow with this method. It doesn't matter whether it's related to products or services: the effectiveness of the Buchholz and Weidleman method doesn't depend on trends or new developments—it transcends any industry, culture, or nationality. The growth code of successful brands is a practical positioning method that ensures effective marketing and transforms an ordinary brand into a successful one.