E-commerce

Author: Slater
Publisher:
Publish Date: 2001-11-01
Features: Learn to leverage the new opportunities brought by the e-commerce revolution. "E-commerce" shows you how to prepare for the digital, ever-evolving provision of important information, the implementation of electronic strategies, the integration of business processes and systems, and the cultural transformation of your company. This book provides practical advice on how to train your team, integrate IT applications, ensure consistent customer service, and launch a completely new e-commerce initiative. Simple techniques will help you gain an advantage in a competitive environment.