Introduction to Marketing (4th Edition)

Author: (USA) Kotler P.
Publisher:
Publish Date: 1998-01-01
Features: This new edition of Kotler's classic work showcases his new ideas, reflects the latest developments in theory and practice in marketing, and provides new case studies from market practice. The collaborative effort of Professor Kotler and Professor Armstrong makes the complex field of marketing highly practical, easy to learn, and engaging. This book is perfectly suited for MBA students and managers in China.