National Higher Education Self-Study Examination Synchronous Training and Pass - Marketing (Latest Edition)

Author: Yue Xiaofeng
Publisher:
Publish Date: 2005-08-01
Features: This book is a supplementary guide for the self-study examination of "Marketing" [2004 Edition] of the National Higher Education Self-Tuition Examination.
Basis for Compilation: 1. The "Self-Study Examination Syllabus for Marketing" promulgated by the National Higher Education Self-Tuition Examination Guidance Committee; 2. The textbook "Marketing" [2004 Edition] compiled by the National Higher Education Self-Tuition Examination Guidance Committee (Wuhan University Press, edited by Guo Guoqing).
Features of the Book: 1. Organized according to the assessment knowledge points and ability levels specified in the examination syllabus, following the new format, and divided into chapters. Each chapter includes a key point analysis, and all possible assessment knowledge points in each chapter are compiled into synchronous tracking and strengthening training questions according to the examination question types, enabling candidates to solidly and accurately master the chapter content. 2. Provides explanations and examples for the key and difficult parts of each chapter, as well as solutions to recent examination questions that have appeared in the chapter. Each chapter also includes a knowledge network diagram, which is of practical significance for candidates to fully grasp the textbook content, master key and difficult points, and correctly answer various question types. 3. The appendix includes two sets of mock tests and reference answers, allowing candidates to stay updated on the latest examination trends and directions. To ensure your success in the examination, we recommend using this book in conjunction with the "National Higher Education Self-Tuition Examination Standard Pre-test Volume" published by Xueyuan Press.