E-commerce logistics management

Author: Qu Guanyin
Publisher:
Publish Date: 2003-07-01
Features: As a core textbook for the e-commerce major, this book highlights the integration of e-commerce and logistics, exploring various measures to tap into the third-party profit source. Using systems theory as the overarching methodology, the book follows the supply chain as a thread, focusing on the functional elements of logistics, aiming to reflect the latest theories in logistics development and strive for a balance between theory and practice. The content of the textbook references authoritative current logistics works and has been proven suitable for the comprehension and professional requirements of vocational and technical college students after two semesters of teaching practice. Compared to general logistics textbooks, this one has the following features:
1. All logistics concepts discussed in the textbook adhere to the definitions specified in the National Standard Logistics Terminology.
2. The textbook covers nearly all the latest research findings and foundational knowledge in e-commerce logistics.
3. It not only introduces new domestic and international logistics theories but also selects highly valuable domestic and international logistics cases, deepening students' understanding of theory and enhancing their analytical and problem-solving skills.
4. Teachers generally find it challenging to teach logistics courses because students lack opportunities for participation. The textbook's structured arrangement and in-depth case analysis provide convenience for instructors.
5. The textbook strives to break away from the traditional separation of e-commerce and logistics, emphasizing their close connection. This textbook is designed as a specialized coursebook for e-commerce majors, structured in a "general-specific-general" framework. First, it introduces the relationship between logistics and e-commerce, leading to the relevant concepts of logistics, and then covers some information technologies involved in e-commerce logistics. From a strategic and managerial perspective, it outlines the basics of supply chain management, providing a background for the logistics functional elements to be introduced later—each element should be part of the supply chain. Subsequently, it separately explains the functional elements of production logistics and sales logistics (including procurement, inventory, handling, warehousing, packaging, transportation, and distribution), as well as international logistics. Finally, it provides an overall introduction to the operational models of logistics, service and cost management, and future trends in logistics. The entire book emphasizes the integration of e-commerce and logistics, with accurate descriptions, rich content, and clear logic. Each chapter begins with an introduction and concludes with key knowledge summaries, exercises, and case analyses, making it particularly suitable for students in e-commerce, logistics, trade economics, and other financial majors in vocational and technical colleges in China. It is also an excellent reference for students in undergraduate institutions and frontline professionals in related fields.