Business in Action: Second Edition

Author: Boeve et al. / Zhai Xiaofeng
Publisher:
Publish Date: 2005-12-01
Features: This book is the preferred introductory business textbook for universities in the United States. The three authors continuously enrich and refine the book based on their extensive teaching experience and business practice. The selection of featured companies, reader-centric article layout, appropriately concise article length, engaging charts, and conversational narrative style have all won the favor of students. From global economics to the world of small businesses, the book will guide students on a fascinating journey of exploration composed of the principles, strategies, and dynamics that drive the business world.