Marketing

Author: Liang Xiaoping
Publisher:
Publish Date: 2005-12-01
Features: This textbook focuses on the marketing management of enterprises, emphasizing the comprehensiveness, practicality, and applicability of marketing. It is designed for beginners, aiming to introduce the fundamental principles and basic methods of marketing science. The book is concise, easy to understand, and highlights practicality. The author provides readers with a relatively complete learning tool: "Related Links", which use examples or legal provisions to help students deepen their understanding of relevant issues; "Exercises and Reflections" at the end of each chapter help students grasp the key points of each chapter; case studies enhance students' comprehensive analysis skills and their ability to solve various practical marketing problems. This book can be used as a professional basic course textbook for students in management and finance at higher vocational and technical colleges, or as an elective course textbook for undergraduate students in non-management majors. It can also be used as a training textbook or reference book for grassroots management personnel in government agencies, public institutions, or enterprises.