Author: Lang Xianping
Publisher:
Publish Date: 2006-01-01
Features: A strategic thinking case collection worth referencing for all industries and enterprises! New thinking that Chinese entrepreneurs should possess: First, "abandon the superficial and pursue the essence," to see and grasp the core of things, with any strategic decision-making centered around predetermined goals, free from any interference of chaotic appearances; second, the courage to seek opportunities in crises and turn disadvantages into advantages.
Lang Xianping's Viewpoint: Samsung's success is the success of Lee Byung-chul's new thinking: Lee Byung-chul grasped the industry's essence that "IT technology cannot be hidden" and recognized the reality crisis of being "difficult to surpass the U.S. in IT and become the industry's technological leader." Therefore, he implemented "reverse engineering" in technology, closely integrated personalized needs in product design, and innovated a "vertical production system," ultimately becoming a "market favorite."
The success of LG and Hyundai Motor proved the replicability of Samsung's experience: LG not only successfully replicated Samsung's innovative design model but also significantly improved product quality and reduced production costs by utilizing the "Six Sigma" management model.
The problems of Sony and Nissan stem from rigid thinking. Sony adheres to an obstinate "human-led" culture, while Nissan follows an indiscriminate "harmonious" culture. Notably, both companies hired Westerners to drive reforms, with the underlying purpose being to change rigid business thinking.
The success of Mitsubishi and Canon's reforms was also a success of transformative thinking, proving that even without hiring Westerners, as long as one understands the essence of things, they can find opportunities in crises.
This book explores the international thinking of several entrepreneurs through case studies, including: LG: A Decade of Transformation; Hyundai Motor: Marching Toward the World's Fifth-Largest Auto Manufacturer; TSMC, the leader in professional integrated circuits: Success and Challenges; The Mystery of Sony Group's Collapse: The Invisible Hand of Corporate Culture; Nissan Motor Group: The Myth of Revival; Canon: A Decade of Leapfrogging.
Mindset: Strategic thinking of international-level enterprises and entrepreneurs
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