Author: Yu Qunying
Publisher:
Publish Date: 2006-02-01
Features: This textbook is one of the "Higher Vocational and College Marketing Professional Planning Textbooks." It incorporates advanced statistical methods and techniques from both domestic and international sources, combined with the powerful statistical functions of Excel, as well as statistical practice cases from around the world. It systematically introduces the basic concepts and methods of modern statistical techniques, techniques and methods for collecting, organizing, and displaying statistical data, the distribution characteristics and types of statistical data, statistical sampling and parameter estimation, hypothesis testing, correlation and regression analysis, statistical indices and their applications, time series analysis, and statistical forecasting. The content of this book is detailed, well-structured, rich in examples, and illustrated with visuals. Its outstanding feature is its strong practicality. Each chapter is organized in the following order: learning objectives and requirements, chapter content, Excel applications in statistics, statistical case introductions, key terms, statistical practice, review and reflection questions, and exercises. This structure facilitates both writing and learning, making it suitable as a teaching text for students in business and management-related majors in higher vocational and college institutions, as well as a reference book for undergraduate students and business professionals in operations, management, and commercial statistics.
Modern statistical techniques
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