Winning Edge: Crush Competitors with Wisdom

Author: Guy Kawasaki (USA)
Publisher:
Publish Date: 2006-02-01
Features: A classic work in American business literature, the masterful expression of a business genius. "Guy Kawasaki is an outstanding author who can write articles in a way that is easy to understand, thereby helping an organization gain and maintain excellence." — Christian Science Monitor "The techniques and reasoning demonstrated by Guy Kawasaki make you absolutely love his book the moment you pick it up." — Chicago Sun-Times If you are interested in the title of this book, it means you belong to the type of reader who appreciates business books: you have a keen eye for books on motivation, ambition, and improving interpersonal relationships; you have a sufficient understanding of how to treat your competitors, customers, and employees in a more relaxed and elegant manner; your determination is to "turn swords into jade," and your concern is to receive guidance on what to do and how to do it, so that you can avoid pushing your competitors to the point of desperation with extremely elegant measures. "Competition is ruthless, the only standard is whether you win or lose," is a very traditional business maxim. The author of the best-selling Sales Dream and a contributing writer for Forbes magazine, Guy Kawasaki, will teach you reliable methods to defeat giants with absolutely beautiful techniques. With his years of experience as an eyewitness to the rapid rise of Apple Inc., an expert in the computer field, and a business strategist, this book is rightfully considered a desk reference for business professionals. It elaborates on direct, effective strategies that cover everything from marketing, market development to product development, human resource management, and more. It will undoubtedly help your company or organization gain and maintain absolute advantages. Whether you are planning to start a new company, develop a new product; or hope to solidify your existing market advantages and rejuvenate yourself to face strong competitors, this book will outline a complete blueprint for success for you. From the basic steps to achieve self-awareness and understanding of others to advanced techniques for outsmarting your opponents, Guy Kawasaki comprehensively interprets the saying — the best defense is a good offense. The author has delved to the extreme into military strategy and Zen Buddhism, making this book an indispensable valuable resource for any company! This book is a classic in Western business management literature and has been listed as a required reading by many universities in business management, marketing, and related fields. It is also a bestseller in countries such as the United States and Canada, as well as on Amazon. The content is clear, comprehensive, highly practical, and the author's views are based on his personal experiences and in-depth observation and understanding of the business world. The examples cited in the book are detailed and specific, and the methods provided are practical. The author teaches everyone how to maintain an invincible position in competition with completely positive methods and provides a thorough analysis of common mistakes people tend to make. With a wide scope of application, strong targeting, rich content, and easy-to-understand depth, this book is a trusted advisor and reliable assistant for business professionals, managers, and marketers.