Strategic management

Author: [USA] Miller
Publisher:
Publish Date: 2004-04-01
Features: The topics covered in the book are very broad, and the level of thinking required is also high. Moreover, it requires a combination of theory and practice, which is the characteristic of the strategic management course. For students, strategic management is not an easy course to master. To solve this challenge, the book uses two methods. One is to "fabricate" a portion of the content to avoid using some more challenging materials. However, this method also carries a risk: the fabricated text may not effectively cultivate students' practical abilities in real-world organizations. The reason the author adopts this method here is to include some essential concepts of strategic management practice in these materials and to make these concepts as accessible to students as possible. The book adopts an engaging and student-friendly writing style. The explanations of concepts are also very careful, ensuring they follow a logical sequence and are helpful for classroom tests. Additionally, key points are highlighted through numerous examples. The purpose of the book is to introduce all the concepts that are very crucial to the course in a way that is as helpful as possible for students to learn effectively.