Entering the Business World: Beginner's Business English

Author: Johnson (Johnson/C.) / Lonergan (Lonergan/J.)
Publisher:
Publish Date: 1998-08-01
Features: [Editor's Recommendation] This series emphasizes practicality, with all content centered around a complete business activity. The language is authentic and natural. You will have the opportunity to engage in specific business practices and learn: business vocabulary; various formal and informal dialogues in business activities; basic grammar knowledge. Additionally, you will be exposed to English spoken by people from different nationalities. Besides audiovisual materials, the entire program includes two textbooks: This Textbook and Study Guide. This Main Textbook complements the audiovisual program, providing you with extensive comprehension exercises and language practice. At the end of the book, you will find exercise answers, audiovisual script, and a glossary. Welcome to Enter the Business World – Beginning Business English! This book series is designed to help you effectively and enjoyably learn English. Through this course, we believe you can achieve the following two clear and practical goals: First, to be able to engage in specific business activities; second, to improve your business English proficiency. Enter the Business World – Beginning Business English includes two text textbooks: The Main Textbook and The Study Guide. Additionally, there is a television program (or videotape) and audio cassettes. This multimedia course offers great convenience for your learning, allowing you to choose the most suitable study method to achieve optimal learning results. The course consists of 20 units, each covering a different aspect of daily business activities, demonstrating how to handle various real-world work challenges and highlighting the key language areas involved. Therefore, the language you hear is authentic and relevant to business activities. The entire course revolves around a complete business process in real life, balancing knowledge and fun. BIBURYSYSTEMS is an electronic toy company, and our protagonist is EDWARD GREEN, a new salesperson at the company. We will follow his progress at work, seeing how he handles relationships both within the company and with clients. Before the main content of the Main Textbook begins, you will meet the main characters of the story. By the end of the course, you may be able to decide which character you like the most. When studying each unit, we recommend starting with the Main Textbook. First, look at the summary of the unit's storyline and familiarize yourself with the key vocabulary in Word Check and the expressions in Language Summary. Then, watch the television or videotape to understand the content and language of the unit. If you encounter anything you don't understand, don't hurry. The exercises in the Main Textbook and Study Guide will help you understand the story. After watching the videotape, first do the exercises in the Main Textbook, then do the vocabulary and sentence structure exercises in the Study Guide. After completing the exercises, watch the videotape again, and you will find you can understand more. The Main Textbook also includes:
ANSWER KEY – This provides the answers to the exercises for you to check your correctness after completing them.
VIDEOSCRIPT – This contains all the dialogue from the videotape for reference during study and exercises.
AUDIOSCRIPT – This contains all the audio recordings for reference when using audio cassettes for exercises.
GLOSSARY – The glossary at the back of the book can be used for reference during study, but the Chinese definitions are primarily tailored to this course. If you need further learning on these words, you can consult a dictionary.
When studying this course, focus on language practice and make full use of the various exercises designed for you. Master the useful sentence patterns and expressions for business activities, from making phone calls to introducing products to conducting negotiations. Through extensive practice, we believe you will be able to use the authentic English learned from this course to engage in successful business activities in real life. Enter the Business World – Beginning Business English can also help you smoothly pass the Business English Certificate (BEC). This exam is an authoritative test recommended by the Cambridge University Examinations Committee and organized by the National Education Examination Center. It has been fully implemented in China. The BEC certificate issued by Cambridge University can be used as an authoritative proof of English proficiency for recruitment and promotion in various economic sectors, especially in foreign-related economic departments and joint ventures. Enter the Business World – Beginning Business English is the recommended audiovisual preparation material for the BEC by the Cambridge University Examinations Committee.