Author: Michael Regester
Publisher:
Publication Date: 2000-08-01
Features: This book is a casebook composed of the best practice examples, covering the vast amount of experience summarized by the author in his work with senior management teams from many different industries. It lists numerous examples of successes and failures. The book will tell you how to successfully handle risk and crisis issues, thereby minimizing losses and chaos. It includes many examples of successes and failures, featuring many well-known companies and major events, and covers various industries, different forms of organizations, and enterprises. At the same time, the book provides multiple practical and reference-oriented crisis management models based on in-depth analysis of events. This book is suitable for students, parents, and professionals in public relations management and communication.
Okay, here is the translation following your instructions: Business Risk and Crisis Management
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