Case Study on Business Failure Analysis

Author: David A. Rice
Publisher:
Publish Date: 2001-05-01
Features: "Learn from the mistakes of others, and you can avoid making the same mistakes yourself." In textbooks and other management theory or practical books, we mostly see successful cases. This book stands out by providing many valuable failure cases. The author has spent over 20 years collecting a large number of vivid mistakes made by companies in their international operations, classifying them into 7 major categories: production (company and product names), marketing, management, strategic management, translation, etc. The author then conducts a systematic analysis and research on these issues. Readers can learn from the mistakes of others in the book and avoid repeating them.