Entrepreneurship Management

Author: Ding Donghong
Publisher:
Publish Date: 2006-01-01
Features: This book is a textbook guiding readers on how to start a business, including three parts: Business Creation, Market Survival, and Growth Enhancement. It covers creative analysis, business plans, entrepreneurial paths, business models, entrepreneurial teams, and financing in business creation, as well as the paths, techniques, methods, and knowledge for market survival and growth enhancement. Based on practical analysis and supported by numerous real-life cases, this textbook is highly practical, operational, inspiring, and instructive.