Retail Bible

Author: (Japan) Suzuki Toshifumi (Japan) Ogata Tomoyuki
Publisher:
Publish Date: 2005-09-01
Features: 7-Eleven is a globally renowned retail convenience store chain, particularly in Japan. Its successful operations have become a model case for studying logistics, retail, convenience store POS systems, and even consumer psychology in Japan, the United States, and other Asian countries. This book, written by the founder of Japan's 7-Eleven and known as the "King of Retail in Japan," Suzuki Toshifumi, is the direct source for understanding their success. As the crystallization of the author's hard work, every sentence gets straight to the core. The book covers several key sections, including the basic principles of business, capturing the hearts of customers, starting with belief, and inspiring others with passion. Its focus and practicality are both very strong. Since its publication in October 2003, it quickly topped the bestseller lists in major Tokyo bookstores, selling over 100,000 copies within a month and accumulating 250,000 sales, rapidly sweeping across Southeast Asia.
A well-stocked store, freshness management, cleanliness and maintenance, and friendly service are the four basic principles of operating a convenience store. The foundation of business lies in understanding customer psychology. Provide an impression of a secure shopping environment and a comprehensive product policy. No matter what you do, adhere to established rules; if you believe the rules are flawed, propose changes. In recent years, Japan's 7-Eleven has become the leading enterprise in Japan's distribution industry. In 2003, it achieved a profit of as high as 160 billion yen, unmatched in the distribution industry and among the few high-yield enterprises in the industry. This book proposes a retail approach from a psychological perspective, introducing it in four chapters: the basic principles of business, capturing the hearts of customers, starting with belief, and inspiring others with passion. It points out that retailers must focus on stock completeness, freshness management, cleanliness and maintenance, and friendly service to achieve successful retail activities, emphasizing single-item management and enhancing their credibility. This book is suitable for business owners, managers dedicated to improving corporate profits, innovative and transformative business leaders, and researchers in business management.