Interaction Design Journey: Bringing High-Tech Products Back to Humanity (Second Edition)

Author: (USA) Cooper (Coper/A.) / (USA) Ding (Ding/C.) et al.
Publisher:
Publish Date: 2006-03-01
Features: Cooper's design methodology has won the favor of many major companies, such as Sun, Coca-Cola, Compaq, and Dow Jones. —Fast Company magazine Alan Cooper once again showcases his charm! His book deserves reflection from all tech companies that believe they are serving customers. We need more books like this, more people like Alan Cooper. —Don Norman, author of Emotional Design This book clearly articulates what leaders should know to create systems that win the market. You will find that among the books you have read, this is one that is thought-provoking and practical. —Larry Keeley, CEO of Doblin Group Cooper's book is a manifesto that tells us how to improve quality of life in an era where we spend so much time interacting with technology. —Peter Hirshberg, CEO of Elemental Software This book is based on numerous business cases, explaining how to create better, high-loyalty software products and software-based high-tech products. It cites many credible real-world examples to illustrate the widespread "user-unfriendly" problems in current software products and software-based high-tech products. The author argues that these "user-unfriendly" issues stem from the high "cognitive friction" in these products, and the root cause lies in the lack of a user-centric "interaction design" phase in the current software development process. "User-unfriendly" products not only harm users but will ultimately lead to corporate failure. Through vivid examples, the book convincingly demonstrates the effectiveness of the author's advocated "goal-oriented" interaction design methodology in solving "user-unfriendly" problems, proving that only by changing existing mindsets can interaction design be effectively introduced into the development process, guiding product design toward success. Although this book is written for business professionals, it is also suitable for all professionals involved in the development of software products and software-based high-tech products, as well as those interested in the current state and future development of the software and high-tech industries.