Hisense Breaks Through: The Alternative Path of an Independent Innovator

Author: Chi Yuze
Publisher:
Publish Date: 2006-01-01
Features: Faced with the dilemma of "Made in China" encountering increasing technical barriers as it expands into the international market, the author takes Hisense as a case study to conduct an in-depth and comprehensive analysis, pointing out the solutions: In the face of encirclement by multinational giants, innovation and speed are the keys for Chinese domestic enterprises to break through. Speed, faster speed! This is also the strategy that Hisense used to break through. The book provides a detailed introduction to the creative measures Hisense has taken in various aspects such as technological innovation, capital operations, human resource planning, and corporate culture construction in the face of internal and external challenges: · Announced boldly to counter price wars with technology, refusing to follow the trend of price cuts, and establishing a positive corporate image; · "Bet big" on chip development, ending the history of China's completely imported TV chips; · Financially "prudent but not conservative," pioneering eight capital operation models such as debt-for-equity and cross-regional allocation of state-owned assets, which are considered perfect cases; · A human resource strategy of "designing tasks for people," forming Hisense's unique industrial expansion model; · The core concept of "Creating Perfection, Serving Society," laying a solid foundation for realizing the dream of "A Century of Hisense." This book objectively outlines Hisense's image and deeply analyzes the reasons for its rapid and stable development, offering universal reference value for Chinese domestic enterprises. The book also reveals lesser-known "insider" information, providing valuable inspiration for business managers.