Enterprise trademark right protection

Author: Li Zhi
Publisher:
Publish Date: 2004-05-01
Features: This book systematically introduces the relevant content of enterprise trademark acquisition and protection, mainly including the acquisition of trademark rights, the protection of trademark rights, the exercise of trademark rights, the management of trademark use, the trademark agency system, international trademark registration applications, international trademark protection, and legal sanctions for trademark infringement. The book further illustrates the steps, skills, and methods for handling trademark issues through numerous cases, providing references for solving common trademark legal issues in enterprises. The content is rich, practical, and easy to understand, striving to offer valuable references for entrepreneurs to protect their rights and interests during the entrepreneurial process. This book can serve as a textbook for entrepreneurial training and is also suitable for university teachers and students, ordinary entrepreneurs, and enterprise management personnel. This book is compiled by Li Zhi and reviewed by Wu Xiangmin.