Modern Economics · Microeconomics Part

Author: Sun Binyi
Publisher:
Publish Date: 2005-08-01
Features: This book is a companion to "Modern Economics" (Macroeconomics Part), primarily introducing microeconomics. It examines individual economic entities such as individuals, households, firms, as well as single products or service markets, studying the economic behavior of these entities and the determination conditions of corresponding economic variables. Based on differences in market control, markets are divided into four types: perfect competition, monopolistic competition, oligopoly, and monopoly, with separate research on price and quality determination in each. The central focus of microeconomics lies in the determination of market prices, hence it is often referred to as equilibrium price theory or price theory. According to variations in theoretical emphasis, scope, and other factors, this book sequentially introduces theories such as consumer behavior theory, production theory, cost theory, market structure theory, factor market theory, welfare economics, and general equilibrium. The book features a well-structured layout, rich content, appropriate examples, and strong readability.