21st Century Business Revolution

Author: Li Junyang et al
Publisher:
Publish Date: 2003-06-01
Features: The main research questions of this book are: (1) Distribution channels in the era of e-commerce; (2) Distribution organizations in the era of e-commerce; (3) Transaction methods in the era of e-commerce; (4) Circulation theory innovations related to the emergence of e-commerce; (5) China's circulation models in the era of e-commerce. In terms of research methods, this book does not strictly follow the spatial concepts and chronological order of circulation problem studies in traditional circulation economics, nor does it adhere to existing circulation definitions. Instead, it starts from the new transaction methods, organizational structures, and marketing concepts triggered by e-commerce technology, combining the new developments of e-commerce with circulation theory to conduct interdisciplinary and comprehensive research.