Exploration and Case Analysis of the Core Competitiveness Theory in Hospitals

Author: Gao Wanliang
Publisher:
Publish Date: 2005-12-01
Features: With the original intention of "management is about solving problems," this book helps readers understand how to effectively leverage the various elements of a hospital and focus on what it does best in today's new environment to cultivate and maintain sustainable competitive advantages. The book systematically introduces the theoretical foundation for identifying, assessing, cultivating, enhancing, and maintaining the core competitiveness of hospitals. It offers unique insights into hospital strategic management, institutional innovation, mechanism innovation, technological innovation, human resource management, medical service marketing, and hospital culture construction. Through in-depth and accessible analysis of successful hospital cases, it provides valuable practical experience that combines theory and practice, offering direct reference and guidance for hospital managers. The cutting-edge theoretical discussions, profound case analyses, unique perspectives, and intuitive process operations not only greatly benefit readers but also enhance their reading interest with innovative editing styles and vivid layout designs.