Practical Market Research and Forecasting

Author: Cen Yanqiang
Publisher:
Publish Date: 2005-12-01
Features: This book is a training textbook for entrepreneurs of small and medium-sized enterprises. The main content includes market research content, market research methods, analysis of research data, market forecasting content and steps, qualitative judgment forecasting methods, practical quantitative forecasting methods, and more. This book is not only suitable for training entrepreneurs of small and medium-sized enterprises but also serves as a guide for entrepreneurs who want to start or have already started businesses. The language throughout the book is concise and easy to understand. During the writing process, numerous cases were cited, adding to the book's interest and practicality, making its content more comprehensive.