Honing planning

Author: He Cheng
Publisher:
Publish Date: 2006-01-01
Features: Planning always plays a guiding role in our work and life. It determines the quality of every task we undertake and is closely related to the success of a marketing campaign, sometimes even influencing a company's long-term development plan. For planners, it is essential not only to master basic planning knowledge and skills but also to apply them extensively in practice. This book begins with self-awareness, then explains the concept of planning, the essential qualities of a planner, the planning process, writing planning documents, how to enhance the "five forces" of planning, familiarizing with practical planning, and how to become an excellent planning supervisor. It emphasizes the connection between theory and practice, making it highly instructive for planners in their growth stage.