Open the door to top-level advertising creativity

Author: Cao Pengzhi
Publisher:
Publish Date: 2005-11-01
Features: This book takes an angle from the marginal disciplines to delve into the cultural roots of top-tier creative advertising worldwide. It strives to find the best course through the vast ocean of advertising, revealing for the first time the creative secrets of world-class advertising, which are rooted in the origins of Western modernist art. After reading this book, the industry will effectively overcome the "clumsy imitation of Dong Shi" and "learning from Handan" phenomena that sometimes occur in the creative process, elevating China's advertising creativity to a new height. For those who have studied fine arts in junior colleges or universities, it offers a new direction for career choices; for students pursuing advertising studies, it presents the cultural origins of top-tier creative advertising worldwide; for colleagues working in graphic design, it compiles a creative atlas with an encyclopedic nature; and for those striving in the creative industry, it offers sparks that may ignite your inspiration.