Media Transformation: Organizational Transformation and Rebuilding of Chinese Media Groups

Author: Fu Ping
Publisher:
Publish Date: 2005-12-01
Features: After China's entry into the World Trade Organization, Chinese media groups have further immersed themselves in the international communication environment. In the past, competition in China's media industry was confined to internal competition, involving different media forms within the same system. However, future competition will be direct confrontation with international media, involving competition between different systems. The arrival of the global era means that no country or nation can remain isolated and must face the challenges of media globalization with an open attitude. Therefore, the organizational transformation and reform of Chinese media groups in response to the globalized communication competition environment are urgent. The changes in the global communication environment will directly drive a qualitative leap in the organization of Chinese media groups. Organizational transformation and reform have now become a priority on the agenda of Chinese media groups, with organizational transformation being the only way for them to adapt to the exceptionally fierce communication environment.