Strategic power

Author: Zhao Jian
Publisher:
Publish Date: 2006-02-01
Features: To some extent, strategic management theory and methods are very necessary for improving the domestic and international competitiveness of Chinese enterprises today. Looking at the external environment faced by modern Chinese enterprises, we believe there are several significant characteristics worth noting: First, the rapid development of science and technology, especially the information revolution; second, global economic integration; and third, the continuous advancement of China's market economy system and its entry into the WTO. These three factors are comprehensively driving major changes in the competitive environment, conditions, and rules for Chinese enterprises. This book provides a relatively comprehensive and systematic exposition of corporate strategic management theory and methods, covering 15 chapters in 4 parts. Part 1 discusses how enterprises should focus on self-improvement training and enhance strategic vision; Part 2 explores how enterprises can use the right methods to analyze the strategic environment; Part 3 introduces how to determine corporate goals and formulate strategic plans; and Part 4 addresses how to strengthen basic management to ensure the implementation of strategies. This book also includes relevant cases at the end of each chapter to help learners understand the content of the chapter.