What is packaging design?

Author: Giles Calver (USA), Xueshan Wu
Publisher:
Publish Date: 2006-01-01
Features: Key Points: Packaging design accomplishes several simple tasks: making the product easy to sell and store; packaging the product in an effective and eye-catching way; telling consumers what the product is and helping them understand how to use it. However, beneath these simple tasks lie numerous factors that contribute to the final solution of packaging design. What is Packaging Design will explore in detail which factors determine the client's requirements and which factors influence the designer's chosen approach.
An Overview of Packaging Design: What is Packaging Design will break down the elements of packaging design and analyze them in depth. When discussing each element—such as packaging structure, the arrangement and sequence of information, photography and illustration, and surface texture—the book will focus on the element itself before exploring its relationships with other elements.
The book uses numerous examples to illustrate the rich and diverse techniques in packaging design and demonstrates how designers can be innovative, continuously drawing on new technologies to meet clients' various needs.
Packaging Design Portfolio: Packaging design is completed by a wide range of design teams. Some designers come from global design consulting firms, while others work independently for specific markets or countries, or are part of a product company's design department. This book includes a variety of design teams, analyzing their work. Their outstanding designs are often breathtaking, and their creativity will inspire readers to think deeply, even leading to insights beyond what is explicitly stated—hidden meanings and fresh inspiration.