Business Negotiation Skills Case Training Manual

Author: Zheng Fanghua
Publisher:
Publish Date: 2006-01-01
Features: Negotiation is a contest of wisdom and strength, a clash of strategy and skill, and a test of psychology and courage. From Zhuge Liang to Kissinger, from Plato to Deng Xiaoping, from diplomacy to business warfare, from domestic to international arenas, negotiation exists everywhere, embodying the art of negotiation. For a company, having highly skilled business negotiators is undoubtedly a crucial force in resolving business issues. This book attempts to systematically organize and analyze business negotiation skills from a practical perspective, fully considering the functional characteristics of business negotiators and comprehensively analyzing and elaborating on the various professional skills they need to master. In terms of content, the book adopts a combination of theory and case studies, while its style emphasizes flexibility, systematicity, and practicality. It presents "skill case training" in the form of actual work requirements, highlighting the refinement of sales skills and providing guidance on how to acquire these skills, along with various training methods. This book is suitable as a reference and training material for negotiators, sales personnel, and other managers.