Guiguzi Business School: The Greatest Public Relations and Eloquence Lectures in History

Author: Wang Zaihua
Publisher:
Publish Date: 2006-01-01
Features: It is intelligent to know what others cannot know, and capable of doing what others cannot. To plan subtly in the invisible and always win without contention or expense—this is the essence of The Guiguzi. The eloquence of one person is heavier than nine ding (ancient Chinese vessel for measuring capacity), and the power of three-inch tongue is stronger than a million troops. Guiguzi's insight into people, his understanding of historical possibilities, and his mastery of the art of diplomacy and alliances at the time inevitably made him one of the most influential figures of his time. —Oswald Spengler, the renowned German historian and philosopher, in The Decline of the West. This book approaches The Guiguzi from a business perspective, using numerous cases and analyses to help readers understand and savor its wisdom. The content is divided into seven parts: Social and Political Strategies, Business Negotiations, Workplace Conduct, Crisis Public Relations, etc.