Market Research (A Concise Textbook Series on Business Administration) (A Concise Textbook Series on Business Administration)

Author: Zhao Bozhuang
Publisher:
Publish Date: 2005-03-01
Features: This textbook is divided into 8 chapters, covering two main parts: Market Research Practice and the Organization and Analysis of Market Research Data. It explains the basic theories of market research, the content of market research, methods of collecting research data, the process of market research, as well as the methods and techniques of questionnaire design.