Research on the Marketing Supply Chain Logistics Management Strategy Process

Author: Xiao Liang
Publisher:
Publish Date: 2005-12-01
Features: This book approaches the concept and connotation of the marketing supply chain logistics system from multiple perspectives, including marketing theory, supply chain systems theory, and competitiveness theory. It fully utilizes interdisciplinary knowledge from management, information science, and control science to elaborate on the concept and connotation of the marketing supply chain logistics system. The book constructs an integrated research framework for the strategic process system of marketing supply chain logistics management, highlighting its innovative, enlightening, and operational characteristics. It aims to enable readers to comprehensively, deeply, and systematically understand and master the process of strategic restructuring of marketing supply chain logistics organizations, the entire process of logistics network strategic planning, and the connotation and internal operational mechanisms of logistics planning customization and synchronization control. This further helps readers understand that competition between enterprises has evolved into competition between supply chains, enabling them to win "third-party profit" through supply chains in the fierce market competition.