Humorous advertisements: Appreciation of humorous advertisements at home and abroad

Author: Liu Shiyin
Publisher:
Publish Date: 2006-01-01
Features: This book collects hundreds of humorous advertising cases from both China and abroad, categorized by the techniques used in humorous advertising. It is divided into ten parts: Exaggeration, Absurdity, Metaphor, Indirectness, Contrast, Analogy, Modification, Coincidence, Pun, and other techniques such as (childlike humor), Contrast, Creation, Prank, etc. Of course, there are many techniques in humorous advertising, and even rhetorical methods alone include dozens of types such as metaphor, analogy, metonymy, juxtaposition, exaggeration, pun, irony, parody, euphemism, parallelism, synesthesia, and peroration. The cases listed in this book represent only the more commonly used techniques. The Guo Tian Xiangshi expert team conducted an in-depth study of numerous humorous advertisements from around the world, summarizing, categorizing, and analyzing the techniques of humorous advertising. If this book can inspire some flashes of insight for advertising planners in their own work, we will feel deeply gratified. For readers who are not professionals in advertising, you may regard this as a book of humor for now. We believe that while reading this book, you will surely laugh out loud at times and ponder deeply at others.