Business Administration

Author: Compilation Group of the Latest Core Curriculum for MBA
Publisher:
Publish Date: 2006-01-01
Features: It has been too long since management theory has been disguised as an exact science. The prescriptions of well-managed companies are often revered as absolute truths. For example, in the 1980s, capturing market share became a long-term pursuit in the business world. Later, reengineering became the new dominant trend. Traditional MBA foundational courses in the U.S. are often divided by specific business functions or disciplines, such as finance, marketing, accounting, human resource management, and are frequently confined to these narrow fields. Now, various fully functionalized solutions are being integrated through cross-disciplinary approaches, offering the concept of "general management." The excessive focus on management functions has shifted toward a greater emphasis on management processes, and the cultivation of management skills has transitioned from a secondary objective to an equally important goal as management knowledge.
The features of this book are:
(1) Emphasizing practical skills over theoretical and formulaic content. The significant distinction between an MBA and other graduate degrees lies in its pragmatism, practicality, and operability. Its purpose is not to train "academic" researchers but to develop middle-to-high-level business managers who can apply knowledge in real-world scenarios, value hands-on experience, and genuinely lead enterprises or other organizations in the business and economic sectors. Upholding this spirit, the book avoids extensive theoretical and complex formulas, dedicating more space to case studies and practical techniques. It focuses on real "management" rather than "management studies." Based on analyzing case studies, it identifies universal patterns to derive concepts, principles, and solutions to problems. Its goal is not to cultivate knowledge-based "management masters" but to nurture "professional entrepreneurs." When discussing methods and theories, it strives for precision and depth rather than comprehensiveness.
(2) Easy to understand and highly readable. To cater to readers with moderate education levels, the book avoids overly specialized and difficult-to-understand terminology. When selecting case studies, it prioritizes storytelling over technicality, using concise, simple yet typical examples instead of lengthy, complex, or obscure ones.
(3) Up-to-date content. The book incorporates numerous case studies and new management concepts from the past two years, offering readers a fresh perspective.