Negotiation and communication

Author: Group of authors for the latest core curriculum of MBA
Publisher:
Publishing Date: 2006-01-01
Features: The features of this book are: (1) Emphasizing practical skills over theory and formulas. The significant difference between an MBA and other graduate degrees lies in its practicality, applicability, and operability. It aims to cultivate middle-to-high-level business managers who can apply knowledge in real-world settings, value hands-on work, and genuinely lead enterprises or other organizations in the field of business and economics. Upholding this spirit, the book avoids quoting extensive complex theories and formulas, instead dedicating ample space to case studies and practical techniques. It can be said that the main content of the book focuses on "management" rather than "management studies." Based on analyzing case studies, it identifies universal patterns to derive concepts, principles, and solutions to problems. Its goal is not to produce knowledge-based "management masters" but to focus on cultivating "professional entrepreneurs." When explaining methods and theories, the book strives for precision and depth rather than comprehensiveness. (2) Easy to understand and highly readable. Considering the time constraints and work pressures of managers, the book avoids using overly technical or difficult-to-understand terms. When selecting case studies, it also strives to use storytelling instead of technical content, opting for short, simple, yet typical cases instead of lengthy, complex, or obscure ones. (3) Up-to-date material. The book incorporates numerous case studies and new management concepts from the past two years, offering readers a fresh perspective.