E-commerce Basics

Author: Shang Jiancheng
Publisher:
Publish Date: 2004-07-01
Features: This textbook is designed to meet the teaching needs of e-commerce majors in vocational schools. The main content includes: an overview of e-commerce, classification and applications of e-commerce, functions and structure of e-commerce, main processes and applications of e-commerce, e-commerce security systems and operational techniques, e-commerce payment systems, creation of e-commerce sites, online marketing techniques, and e-commerce solutions. Based on the previous edition, this book has been further revised. It can be used as a textbook for introductory e-commerce courses offered by secondary vocational schools for e-commerce majors and related fields, as well as a training manual for on-the-job training.