Sales Skills Case Training Manual

Author: Zheng Fanghua
Publisher:
Publish Date: 2006-01-01
Features: This book is a skill training manual tailored for sales professionals. It follows the objective process of actual sales work, covering six major professional functional areas: customer development skills, sales planning skills, sales strategy selection, sales negotiation skills, sales service skills, and sales follow-up skills. Each functional area is analyzed and elaborated on in thematic form, detailing the various professional skill points that sales personnel need to master in specific business operations. The book adopts a parallel approach of themes and case studies, emphasizing the integration of "theory" into "practice" to vividly convey the essence of the themes. In the form of "skill case training," it starts from the perspective of actual work needs, highlighting the refinement of marketing skills and providing guidance on acquiring these skills. It offers various training methods for mastering and applying these skills. This book is suitable as a reference and training material for sales professionals, sales managers, and other managers.