Tourism area planning and management

Author: Jianrong Xian
Publisher:
Publish Date: 2005-04-01
Features: The development of the contemporary tourism industry has prompted tourism management departments and research institutions in various countries to pay increasing attention to the development and planning of tourism landscapes. China's tourism industry started relatively late, and many potential or already marketed tourism areas face issues in development, planning, and management. What development model should be adopted for potential tourism areas? How can existing scenic areas achieve coordinated development in social, economic, and environmental aspects? How can a tourism area determine its development orientation, organize its source market, define its development content and forms, raise funds, plan layouts, protect the environment, and promote its marketing? And how can scientific and effective management measures be implemented to ensure the sustainable and coordinated development of the tourism area—these are key issues in tourism area development and planning. This book attempts to explore these aspects. Of course, society is a complex system, the tourism industry is a vast undertaking, and the modern world is an information-rich and rapidly changing era. It is obviously impossible and very difficult to describe and perfect a complex tourism regulation and management system through a single book. This book aims to cast a stone to attract jade.