Copywriting Expert: Advanced Word Formatting and Application Examples (1CD + Companion Manual)

Author: Ma Li
Publisher: Sichuan Publishing Group
Publish Date: 2005-12-01
Features: This book is written by a seasoned author with years of experience in Word copywriting. All case studies are original creations by the author, while also incorporating and summarizing the experiences and techniques from numerous classic Word case studies. The book consists of 14 chapters, featuring 12 selected case studies, comprehensively introducing classic applications in copy design such as personalized elements, numbering and bullet points, paragraph formatting, text boxes, document structure diagrams, tables, charts, flowcharts, revision functions, mail merge, and Office resource sharing. It fully demonstrates the powerful capabilities of Word in office work. The case studies in this book are typical, the format is innovative, and the language is concise, making it particularly suitable for office workers who want to improve their efficiency and those aspiring to work in copywriting. By studying this book, readers can gain a relatively comprehensive understanding of various techniques and skills in Word, advancing them to become Word copywriting experts.