Real estate marketing

Author: Zhang Xuhui et al
Publisher:
Publishing Date: 2005-05-01
Features: Series Name: Recommended Teaching Materials for Secondary Vocational Education in the Construction Industry
This textbook is compiled based on the "Educational Standards," "Training Programs" for secondary vocational education in real estate operation and management and property management, as well as the "Real Estate Marketing Syllabus" for recommended teaching materials in secondary vocational education in the construction industry. The book is divided into 8 chapters, covering the following content: Overview of Real Estate Marketing; Consumer Psychology Analysis; Consumer Behavior Analysis; Real Estate Market Research; Real Estate Market Segmentation and Target Market Selection; Real Estate Marketing Planning; Real Estate Marketing Mix Strategies and Real Estate Sales.
[Target Audience] This textbook can be used as a teaching material for students majoring in real estate operation and management, property management, and related fields, as well as a reference for professionals in the real estate industry, marketing, management, and related personnel for further studies.