Effective General Manager: Enterprise Commander Technique

Author: Chen Dingguo
Publisher:
Publish Date: 2006-01-01
Features: Professor Chen Dingguo is a renowned business management master both in China and abroad. This book is a distillation of his wisdom gained from over 30 years of academic research (sword forging in the ivory tower) and practical experience in the business world (sword forging in the vast lake and sea). It serves as a practical guide for those aspiring to become general managers or corporate CEOs, a strategic manual for the army of enterprises pursuing "national prosperity and strength," hence the title "Effective General Manager: Business Command Strategy." In this book, the author emphasizes that business leaders must learn the art of enterprise management, as the most challenging, magnificent, charitable, and humble work in the world is effective business management. The effectiveness of numerous enterprises in a country directly impacts the nation's economic development; the two key criteria for evaluating whether a business is effectively managed are "customer satisfaction" and "reasonable profits." Managers must master the professional art of effective management to achieve these challenging goals.
The art of effective management is constructed by a dual "Five-Finger Mountain" framework known as the "Management Science Matrix." The first "Five-Finger Mountain" focuses on the "methods of doing things" through the "Five Functional Systems of the Enterprise," namely marketing, production, R&D, human resources, and finance. The second "Five-Finger Mountain" emphasizes the "methods of dealing with people" through the "Five Functional Systems of Management," namely planning, organizing, staffing, directing, and controlling. When both "doing things" and "dealing with people" are successful, the enterprise will succeed.
This book elaborates on the key points of each function within the dual "Five-Finger Mountain," which are the critical elements that every business leader cannot overlook. Each function is further divided into sub-functions, making this "Business Command Strategy" theoretically cover 5 × 5 × 5 × 5 = 625 management points. After readers thoroughly study the "Management Science Matrix" constructed by the dual "Five-Finger Mountain," they will grasp the essential skills required to lead an enterprise.