Value Networks and Competitive Advantage of Multinational Corporations: Group Competition Based on Customer Value Transfer

Author: Zhou Xuan
Publisher:
Publish Date: 2005-12-01
Features: The demand of customers for value combinations has led multinational corporations to shift from the management of a single value system to the integration of multi-dimensional value systems. This is a significant reason for the emergence of value networks in multinational corporations. This book analyzes the characteristics and roles of parent companies and network members in building network competitive advantages, explores the relationships and structures of value networks, and comprehensively applies theoretical methods. Starting from customer value delivery, it systematically and deeply explains the competitive advantage issues of multinational corporate networks. Specialized research on this topic is indeed scarce domestically and rare internationally. The two dimensions of value creation and value management proposed in this book are the essence of many advanced operational models of multinational corporations in the information age, providing a theoretical basis for multinational corporations to build competitive advantages centered on customer value delivery. It offers practical guidance for international business.