Swim with sharks

Author: Harvey Mackay
Publisher:
Publish Date: 2006-01-01
Features: The form of business is becoming increasingly complex, and success in business is becoming harder and less sustainable. The pressure from competitors, new technologies, new channels, and changing consumer preferences are all terrifying sharks that could devour you at any moment. However, no matter how the business landscape evolves, there are some timeless principles that remain constant. Mastering these principles can significantly increase your chances of success. These principles explore how to cultivate business intuition, build professional networks, analyze consumer preferences, and master negotiation skills. These principles focus on a comprehensive quality rather than isolated skills.
Harvey Mackay, hailed as the world's networking expert and known as the "Miracle Man" in the U.S., shares his insights in this book with the goal of equipping you with a holistic business acumen. It is a distillation of Mackay's 30 years of refined wisdom in the business world. Whether you are a newcomer to the business world or a seasoned veteran, and whether it pertains to business or personal life, these sharp, profound insights and principles are invaluable. Reading this wisdom-filled work will undoubtedly enrich you, teaching you:
How to gain a sales advantage. You can meet people you absolutely don’t want to meet and make them happily say "yes."
How to gain a management advantage. Using a system called "Mackay 66," you can gather detailed information about clients, target customers, and competitors—so much so that even the CIA would envy you.
How to gain a negotiation advantage. You will learn how to "say no with a smile" and "send in clones."
A shrewd and seasoned business veteran, the renowned "Miracle Man," Harvey Mackay, reveals his 30 years of business wisdom. Swim with the Sharks has been translated into 35 languages and published in 80 countries, selling over 4,000,000 copies.
A treasure trove of precious insights. I wish I could monopolize this wisdom so that I could be more successful than anyone else.
—Ken Blanchard
Harvey Mackay is a master at articulating business wisdom in a concise, sharp, and vivid manner.
—Tom Peters
The secrets of a super salesman.
—The Wall Street Journal
I couldn’t put this book down once I started reading it. Every lesson is clear, to the point, and right to the heart. All managers at Estée Lauder will read this book. I believe it will give us a step ahead.
—Leonard Lauder, Chairman and CEO, Estée Lauder Companies
This is one of the best inspirational books I’ve ever read.
—Larry King, American talk show host
This book summarizes the principles of business transformation and how to apply these principles to explore the acquisition of sales, negotiation, and management advantages.