Visual expression

Author: Xiang Haitao
Publisher:
Publish Date: 2006-01-01
Features: This series of books is primarily compiled for design students in higher education institutions and young practicing designers in China. They will be the backbone of China's design field in the next century and the future and hope of the Chinese design community. The compilation of this series strives to integrate scientificity, theoretical depth, foresight, knowledge, and practicality. It presents clear viewpoints, explains complex concepts in an accessible manner, combines text with visuals, and is highly readable and actionable. It can serve as a reference for teaching materials and self-study. The book is divided into four chapters, covering the following main content: Preface – The Evolution and Development of Visual Language, Introduction to Modern Visual Language, Overview of Modern Graphic Design, The Relativity of Visual Language – Representation and Abstraction, Basic Elements of Visual Language, Positive and Negative Graphics; The Connotation and Extension of Visual Language, Creative Logic of Graphic Language, Association in Visual Language, Representation in Visual Language, Imagery in Visual Language; Thinking Activities in Visual Language, Conventional Thinking Forms in Visual Language, Reverse Thinking Activities in Visual Language; Application of Visual Language, Basic Creative Approaches in Visual Language, Visual Expression in Advertising, Visual Expression in Logos, Visual Expression in Packaging Design, Visual Expression in Book Cover Design.