China Industrial Clusters, Issue 3

Author: Gu Qiang
Publisher:
Publish Date: 2005-12-01
Features: Traditional brand theory primarily focuses on individual corporate brands, whereas in modern market competition, brands have surpassed the level of single enterprises, with the influence and role of regional brands and industrial brands becoming increasingly prominent. Regional brands have now become a hot topic of concern in the business community, academia, and various levels of government. This issue of the publication features a special section on "Regional Brands," aiming to spark discussion and provide a platform for exchange, with the hope of offering reference for governments at all levels to formulate the "11th Five-Year Plan" and promote the development of regional brands. Since the reform and opening-up, industrial clusters have flourished across China, showing an ever-growing momentum. China Industrial Clusters was born in this context. China Industrial Clusters comprehensively covers the development dynamics of industrial clusters in China, conducts in-depth analysis of typical industrial cluster cases, facilitates timely exchange of information and policies related to industrial clusters, closely monitors the academic frontiers of industrial clusters both domestically and internationally, and actively explores development pathways for industrial clusters, providing a professional platform for exchange and collaboration for all stakeholders interested in industrial cluster development.
Target Audience: Various types of enterprises within industrial clusters, including those in economic development zones and high-tech parks; social institutions that serve industrial clusters; administrative managers involved in industrial clusters; scholars and educators researching industrial clusters; and individuals from all walks of life committed to the development of industrial clusters in China.