Marketing Communication 7-step Techniques

Author: Muir
Publisher:
Publish Date: 2006-01-01
Features: I spent half of my advertising budget on waste, but the problem is, I didn’t know which half was wasted. – Lord Leverhume, founder of Lever Brothers What makes one advertisement 20 times more effective than another? Why is one promotional campaign 100 times more attractive than another? And how can you determine the outcome of your own marketing communications? It’s worth noting that the answers to these questions are often very simple. The trick is that you need to think about marketing like you’re in sales. Ditch those fancy presentation techniques and introduce effective sales techniques. This will yield a certain result: higher response rates and more sales. Whether you’re a marketing director at a renowned enterprise or planning marketing strategies for your own small business, you’ll be able to answer with confidence after reading this book: Yes, it really can boost sales. Ian Muir, a renowned British marketing and communications expert, has compiled the essence of 25 years of marketing experience to provide us with the highly practical "7 Steps of Marketing Communications." The book contains over a hundred real-world case studies, selected academic achievements in marketing communications, and insights and wisdom from top-tier marketing experts. Let customers know what to do; present information clearly to customers; communicate in your customers’ language; make your products and promotions appealing to customers; attract people who are interested in your products; use facts to boost customers’ desire to buy; and prompt your customers to make a purchase decision.