Private Company Customer Management and Control Essential Handbook

Author: Enterprise Management Press
Publisher:
Publish Date: 2006-01-01
Features: World-renowned economic strategy expert James Moore said, "The fate of modern enterprises lies in the hands of customers; customers are the ultimate deciders of corporate profits." Therefore, the key to corporate success lies in whether an enterprise values customer needs, whether it can provide products and services that meet customer demands, whether it can effectively manage customers, and whether it can achieve high customer satisfaction. The image of a company in the mouths of customers is like setting a new service standard for the company. If the company can reach this level, it will establish a competitive advantage that other companies cannot catch up with. Based on the most cutting-edge customer management concepts, guided by the philosophy of "keeping pace with the times," this book starts from the perspective of practical operations, providing readers with solutions to specific problems encountered in customer management practices. Through discussions on eight aspects—customer development management, customer information management, customer channel management, customer promotion management, customer goods and payment management, customer credit management, customer relationship management, and customer service management—and by applying a large number of case studies, it achieves a close integration of theory and practice.