Rising from the Ashes: Insights into the Business Strategies of Chinese Time-Honored Brands

Author: Guo Huibin
Publisher:
Publish Date: 2005-11-01
Features: The book is based on analyzing the shortcomings of "Chinese time-honored brands" while comparing the strengths of a certain Western enterprise. It aims to diagnose the past and future development of these time-honored brands. In the selection process, it adheres to criteria such as the same or similar products, the same business model, or similar profit models, striving for strong comparability and extracting general conclusions. The goal is to provide a feasible path for the rebirth of time-honored brands. The book features classic, rich, and detailed case studies, along with in-depth yet accessible analysis. It combines management concepts with practical tools needed for implementation. This book is suitable for professional business, can be read by management students, and is also a valuable reference for experts and scholars studying.