Author: Shi Wei
Publisher:
Publish Date: 2006-01-01
Features: This book is intended for corporate leaders and managers engaged in practical business management. Its primary purpose is not to merely introduce knowledge but to provide readers with universal analytical tools and valuable insights to inspire wisdom, provoke thought, and guide practice. Based on this intention, the book is characterized by being concise, condensed, and practical. While it may have a certain "academic" flavor in, it generally follows operational principles and is problem-oriented. The analytical logic of the book reflects the actual thinking logic of entrepreneurs, and the two are isomorphic. This means readers can directly apply it to practice. The management theories of this book mainly draw from three sources: industrial structure theory, marketing theory, and enterprise resource theory. The practicality of the book stems from the rich experience in corporate management within China.
Corporate Strategic Thinking: The Way to Win in Competition
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